92% of consumers trust influencer marketing over traditional marketing.
Tap into the Women’s Choice Award’s social media platforms and blogger network to fully engage with our loyal fans and followers in real time, providing partners with the opportunity to immerse consumers with your Women’s Choice Award-winning brand experience first-hand.
Social media & e-commerce usage have seen sharp increases during the COVID-19 pandemic and trusted social media influencers continue to be a reliable source of information and an effective, authentic way to communicate with your audience and drive awareness and sales.
Choosing the right influencers that match your brand’s voice and values and reach your target audience is important and time consuming. We have done the hard work and have a thoroughly vetted pool of micro & macro influencers ready to partner with your brand. The most impactful influencer marketing campaigns are the result of genuine collaboration between the brand and the influencer, resulting in authentic, compelling and compassionate content that leaves a lasting impression on its intended audience and again we work closely with you and the influencer to make the collaboration as seamless as possible.
WCA can create a fun and engaging series spotlighting your brand in a customized series of blogs. Spotlighting a different WCA influencer each month, each blog can focus on a different aspect of your product and will position your brand as a trusted brand among women and a gold standard in your industry, driving consumers to learn more and purchase your product over the competition…because “She Knows Best!” or “Mom Knows Best.”
Awarded brands also have an opportunity to participate in Influencer Series we host throughout the year focused on topics such as Home Renovation, Family Meals, Mom & Baby and more.
Contact us today to learn more.
“Having the opportunity to work with the amazing team of women behind Women’s Choice Award and their talented group of Mom Bloggers has been a wonderful experience for the VTech team. From the thorough details to the loving baby pictures shared by the Mom Bloggers in using VTech Video Baby Monitors, this has made the program that much more unique thanks to the organic feedback. We love how each Mom Blogger has her own unique style and story to share of how helpful the baby monitor has become in her life.”
“Influencer marketing is a great way to create brand awareness, increase traffic, and ultimately reach your target audience. That being said, working with the Women’s Choice Award on their influencer program has been a great asset to our business. We have worked with other bloggers and influencers in the past, but Katie from WCA was one of our most successful campaigns to date. Her posts were thorough, informative, and relatable. She provided an impressive collection of digital assets that we were able to reshare on our own platforms, furthering our reach to the consumer. We highly recommend working with the Women’s Choice Award if you are looking for influencers to help grow your brand and products.”
96% of women seek out opinions and recommendations from others and 86% of women use social media for purchasing advice.
Source: Rakutens 2019 Influencer Marketing Survey